Six powerful persuasive writing techniques


Persuasion is simply about creating a win-win situation.

In writing, this means you present a case that readers find beneficial to agree with. Either because it relates to them on an emotional level and strengthens their own beliefs or because you make them an offer they can’t refuse.

Whilst your case and supporting argument will depend on the topic, there are some timeless techniques that can make your writing more persuasive. Notably, this list is in no way comprehensive but it consists of six techniques that are used frequently, why? Because they work.


Pick a stance and stick with it. Avoid ambiguity and contradictions. Your audience should understand from the beginning where you stand and what you intend to argue. If your reader has to guess your stance, you’ve already lost them. State your position obviously from the start, and restate it as you go along (see below for appropriate repetition). Use a powerful and clearly worded statement in your opening paragraph, and use it as a reference point as you develop your argument.

Respectable repetition

Every learning psychologyist will tell you that repetition is crucial. It’s also critical in persuasive writing since a person can’t agree with you if they don’t actually get your point.

There’s good repetition and bad. To stay on the good side, make your point using several different ways – if you repeat your point, in the same way, you begin to undermine your argument. Different ways to make your point are directly in your opening statement, using a real-life example, in a hypothetical example, via a quote from an expert, and once more in your summary.


Metaphors, similes, and analogies are crucial for persuasive writing. If you can relate your argument to something that the reader already accepts as true, you’re well on your way to winning your audience over.

But comparisons work in other ways too. Sometimes you can be more persuasive by comparing apples to oranges (to use a tired but effective metaphor). Don’t compare the price of your consulting to the price of another person in a similar field, but instead to the consequences of not having consulting.

Agitate and Solve

This technique helps you to make and present a persuasive case. First, you identify the problem. Then you agitate the reader’s pain by discussing the consequences of this problem. Finally, you offer your solution as the answer that will make it all better.

The agitation phase is not about being sadistic; it’s about empathy. You want the reader to know that you understand his problem and can see how it impacts society. The credibility of your solution goes way up if you demonstrate that you truly feel the prospect’s pain.

Glimpse into the future

Another persuasion theme involves providing your readers with a glimpse into the future. If you can convincingly present your argument and show how it’s current impact will influence future events, you are well on your way to convincing your audience to your line of thinking.

This entire strategy is built on credibility. If you have no idea what you’re talking about your argument will be obviously weak. But if you can back up your argument with credentials, evidence or expert opinion, this is an extremely persuasive technique.

Confront objections

Don’t sidestep or ignore potential retort against your argument. This not only helps address your audiences’ doubt with your argument but it also helps them to relate to you, you’re both thinking the same things.

Addressing all the potential objections or at least the majority of your readers doubts can be tough, but if you really know your subject, the arguments against you should be fairly obvious. If you think there are no reasonable objections to your position – you need to think again.

5 tips for recruiting millennials


Millennials are continuing to dominate the modern workforce. They possess characteristics that are entirely different from their predecessors. Whether or not you agree with millennial methods, employers need this tech-savvy, fast-paced generation to keep their organizations competitive.

The key challenge facing many recruiters when hiring millennials is retention, failure to do so is costly and can be fatal to businesses bottom lines. Whilst the media can focus on millennial bad points, it’s important to recognize the numerous advantageous characteristics that millennials can bring to the workplace. If these skills are understood and utilized by employers, in the right way, it can create the perfect win/win environment for millennials and organizations.

So, here are 5 important tips to keep in mind when hiring millennials.

1. Seek to understand their motivations

It is crucial if you want to retain millennials, to understand their workplace needs. Benefits go a lot further for millennials than a paycheck. Millennials want growth and freedom, amongst other personal things that will depend on the candidate. By understanding exactly what they want you can see if they will be a good fit for the role and further, whether you can reasonably meet their needs.

2. They have their own rhythm

Millennials are used to doing things against the grain. They work from home, use tech to make better use of their time and are not afraid to do something different if they believe it will yield a better result. It would be wise to let them operate at their own pace and flow. This doesn’t mean extend their work deadlines but instead, measure their performance by outcomes as opposed to hours logged. It will give millennials the space they need to work and also help to support their creative flow.

3.Team Interviews

Team interviews work best for millennials as they enjoy feeling like they are part of a community. It encourages them to open up, try their best and enter into genuine discussions about workplace topics.

4. Focus on questions surrounding values and goals

Questions in an interview about core values and goals will go down well with millennials, who are largely driven by such topics. These type of interview questions help recruiters to examine their state of mind and enables you them better asses whether a particular millennial is a good, long-term fit for the organization.

5. Constructive feedback

Millennials need feedback on their work and it has to be consistent and constructive to motivate them. They want to be leaders and they also want to feel that they are adding value to their work. Feedback allows them to self-develop and also understand how they can better meet their objectives. A key benefit to employers is that millennials are open to new ideas – they consider it an aspect of growth and are patient workers when it comes to achieving their goals.

4 science backed reasons exercising is the secret to success


How can we expect to deliver our best and reach our desired success, if we don’t properly look after ourselves? Burnout is a real problem in the business world. The solution isn’t to work less but instead to practice self-care. A huge remedy for any feelings of stress, fatigue or depression is maintaining healthy habits in our lives – one of which being exercise.

In any demanding career position, exercising at least a couple of times a week is crucial because you need to be mentally on point and operate with an unbreakable focus each and every day. Your objective, if you want to survive the stress many modern workers face, is to make your brain immune to stress, as much as possible, so that you can be highly productive and also maintain a happy home life.

Here are four science-backed reasons as to why exercise should be your primary focus, for a better work-life;

1. Focus

Did you know that we spend 47% of every waking hour thinking about something other than the task in front of us? Can you imagine how incredibly productive we would be if we gave our undivided attention to each task? A huge component of success is concentrating and getting some actual work done. Exercising and focus are closely interlinked, a study published in the journal PLoS ONE, found that those who exercise, have improved functioning of their central nervous system (CNS) and autonomic nervous system (ANS).

2. Exercise supports memory

Think about everything you need to remember on a daily basis – from the names of new contacts to the basics of your to-do list. Wouldn’t it be great if there was a way to increase your memory capacity? Well, there is. Studies show that improvements were seen in participant’s memories, after just six weeks of 20-minute interval training sessions. This is because exercise helps to support Brain-Derived Neurotrophic Factor (BDNF), a protein that increases the growth, functioning and survival of your brain cells.

3. Combining exercise and nature boosts your problem solving skills

In a 2014 study at Stanford, scientists found that when people are walking in nature, their creative output increased by a whopping 60%. Not only does being in nature increase your creativity and problem-solving ability but it also greatly eases your stress and improves your overall wellbeing. so whenever you can make strolling or running in nature a priority.

4. Exercise improves your presence

I’m not just talking about looking good, which actually does matter when you are trying to persuade or engage an audience of people, I’m talking about internal confidence. In a study by the Journal of Health Psychology, the simple act of exercise, and not fitness itself, can make people feel better about their appearance for long periods of time. Further, exercise has been shown to reduce overall levels of anxiety. It’s no secret that people want entrepreneurs to be cool, calm and collected and exercise is a sure way for you to build these characteristics.

Why the most successful people have removed these 5 things from their working day


Successful people know exactly how to manage their time. They have highly productive days and limit their stress levels by staying focused on the things that matter. When they run into unexpected mishaps, they don’t get thrown off course because they are prepared for anything.

If you find yourself regularly wishing there were more hours in your day, cut out these 5-time wasters holding you back.

1. Unplanned mornings

Being successful is tiring. If you leave your mornings unplanned you can aimlessly drift into the afternoon, trying to get through your huge to-do list without any proper strategy. This leads to crucial time-wasting and ultimate unproductivity. Your brain is the most efficient in the morning, so with simple planning, you can take advantage of this time and glide into the afternoon with several important tasks completed.

2. Social media

According to Business Today, social media usage reduces total workplace productivity by 13 percent. With so much to do successful people can’t afford to let their working days fall into the hands of social media procrastination.

Unless you need to be on social media for work tasks, delete or restrict the apps from your phone. Many of us are in a vicious cycle of checking social media out of habit, or boredom, or both. Break this ultimate time-wasting skill and be in the habit of not checking up on Facebook or Twitter, multiple times a day. Not only will this benefit your productivity but also your wellbeing.

3. Worry

High achievers are obsessed with the future. They want to think about where their careers will be next year, what kind of obstacles they could be facing and how they can act now to prevent those potential hiccups.

Foresight is important, but unnecessary and incessant worrying can prevent you from accomplishing tasks that require your full attention, today. Schedule time to brainstorm future plans and needs (because you don’t want to shoot blindly); then, spend the rest of your time focusing on what’s in front of you.

4. Routine meetings

Routine meetings are a waste of time, especially for leaders who have a huge amount of tasks they need to complete. By rule of thumb, never attend a meeting simply to learn information – you can get the same update from an email. Instead, attend only meetings that require your input. Even then, if you are a founder or a leader, send someone else in your place, when you can, unless you’re irreplaceable at a particular meeting.

5. Multi-tasking

It’s now a common fact, that multitasking, as a form of productivity, is a myth. Despite this truth, many people still try to do everything at once and reduce the quality of each task by doing so.

Slow down so you can focus on one thing at a time. Emails are one of the main reasons we feel forced to multi-task, so rather than let incoming mail disrupt your flow of productivity, schedule two times, during the day, to focus on checking your inbox. That way, you can keep your messages from distracting you and you can continue to be in the zone of your workflow, distraction-free.


Why cravings and aversions can ruin your wellbeing


Buddist philosophy and Vipassana yoga are founded upon the belief that the root of all negative human emotions (such as depression, anger, frustration, annoyance, sadness, pride, arrogance, and fear) are caused by just two things; cravings and aversions.

What are cravings and aversions?

Cravings encompass everything we desire but do not yet have. This can be material items such as cars, houses or things such as a better relationship, an idealized family or more power in your career. The issue with cravings is that they create feelings of frustration, anger, and sadness. Without self-awareness, cravings can take over and lead us to constant disappointment or guilt.

Aversion is a similar but different beast. Aversion is feeling a negative emotion and avoiding it entirely. It might be that you’re avoiding uncertainty and possible failure and as a consequence you procrastinate.

Both craving and aversion arise when we are unable to process our circumstances and so, deal with the emotions in a negative way. In order to eliminate suffering from these two feelings, Buddist philosophy teaches us to be mindful of our negative emotions and understand where they come from – it will be either a craving or aversion. Once you identify the root cause of the problem you can start to unpick the feeling and in time experience decreased negative emotions.

Practical application of dealing with craving and aversions

In each moment where you have some kind of negative emotion … see what you’re averting from or, or what you’re craving. It might be that you’re avoiding uncertainty, failure or rejection and this is causing you to procrastinate or not communicate your feelings to another. It might be that you don’t want someone to act a certain way and so you’re craving a better way for them to behave. There are multitudes of possibilities, and it can take some time to understand what you’re avoiding or craving.

Finally, try this technique which is also taught in “mindfulness” –  be present in the moment you’re in, and see the reality you are facing. It’s important to separate your perception of the moment from the hard facts. Accept how it makes you feel, understand that your negative emotions will not change the situation and try to see if you can accept all of that it is, without craving something else, without avoiding what’s there. Just accept it. Importantly, this technique is not about submission to a set of circumstances that are below your satisfaction but instead, freeing yourself from negative emotions which add no value and doing whatever positive you can with a calm mind.

There’s an incredible feeling of tranquility that comes from the knowledge that you can handle any situation, without being blown over by negative emotions. It is ultimate control over your sense of self. You just sit there, observing the moment, in a happy (or at least calm) state of being, perhaps finding a silver lining to one of lives many twists. The best resolutions come from a calm and collected mind.


Why worriers will never win


Worry never robs tomorrow of its sorrow, it only saps today of its joy. – Leo F. Buscaglia

Worry is a human instinct related to immediate danger. When we existed as hunter-gatherers, worry played a vital role in our survival. However, since the agricultural revolution, this day-to-day primitive worry transformed into worry about the future. Farmers had to think about the upcoming weather, animals that could affect their yield and changes in the economy. Unlike hunter-gatherers who received daily feedback about whether their decisions were furthering their survival needs, agriculture brought society a new set of psychological stresses. People had to invest their efforts into uncertainties, hoping that it supported their distant future.

Modern society, obsesses about future, even more so, than our farming predecessors. Many of our goals (such as pay and holidays) lie days or weeks ahead, whereas others (such as academic degrees, job promotions, new homes, and retirement) may be years in the future. Unlike our ancestors, much of what we do, each day, is directed toward future outcomes rather than toward what we need today. It’s perfectly normal to live in the future and sacrifice the present. However, this type of living is incredibly damaging to our minds. It encourages and breeds, incessant worry. Thinking about your future and having goals is one thing, but obsessively worrying is plain unhealthy.

So, how can you rid yourself of future worry and ease your mind? Here are 5 great ways to rid of your future worries;

1.Worrying wastes the present

If you’re prone to worrying about your future, start to think about the regrets you may have about your past. Think about it this way, future worries are outside of your control but the present moment is entirely within your realm of control. Appreciate the time you have and don’t waste it worrying about things that might not ever happen.

2. You can’t control the future 

You (nor anybody else) can control the future. Your incessant worry isn’t going to change how your future unfolds. As a rule of thumb, worry about what’s in your circle of control and nothing more. It’s a great rule to live by and it will certainly help your overall wellbeing and life enjoyment.

3. You incorrectly think worrying solves problems

Worrying does not solve problems but in fact, generates them. Problem-solving is constructive and practical, worrying is redundant, exhausting and leaves you feeling helpless.

If you incorrectly think that you can anticipate the problems of the future, you will justify your worrying. Once you begin believing this false (but common) justification, worrying becomes an obsession. Soon you just won’t be able to stop.

Let go of your future worries and start solving the problems of today.

4. Worriers lack the ability to focus

Worriers tend to be in a vicious cycle of dwelling on the negative things that might happen in their future. They have problems making decisions for today especially if it concerns their job, family, and other crucial things.

Taking control of your today is a way to alleviate your future worries. Shift the focus from what “might happen” to what “is happening”. The more present and conscious you are for your current decisions; the more faith you will have in your future. You will trust in your path – why? Because you carved it with deliberation.

5. Worriers are not confident that they can deal with life’s hurdles

Worriers typically create future problems and solutions and then spend the rest of their time, fearing of their inability to cope if things don’t work out as planned. Interestingly, that same worrier will perform well during a crisis. This is because they’ve spent a lot of time considering the worst scenario which makes them able to cope. However, non-worriers can perform just as well or even better, in a crisis. The only difference being that non-worries haven’t exhausted their brain with incessant worry. Non-worriers have the confidence that no matter what happens they can deal with it. This mindset is incredibly empowering and something we should all aim for.

Peter Thiel and the recipe for innovation


Peter Thiel, chess master by age 21, a doctorate in law by age 25, and founder of $1.5 billion company, PayPal at age 35 has helped to create some of the most successful businesses, in the world.

The first team Thiel created is known in Silicon Valley as the “PayPal Mafia” because the majority of his team went on to start and invest in world-dominating companies such as;

  • SpaceX
  • Tesla Motors
  • LinkedIn
  • YouTube
  • Yelp
  • Yammer
  • Palantir

Today all seven of these companies are worth more than $1 billion each. Needless to say, Thiel knows a thing or two, about creating successful businesses so, it’s no surprise that his book, “Zero To One”, on how to grow a business masterpiece, is a New York Times #1 bestseller. Here are four reasons why;

1) The ultimate innovation recipe; Zero to One

Thiel argues the greatest leaps in innovation are vertical, not horizontal. Doing what we already know how to do (i.e horizontal progress) takes the world from 1 to n, you are simply adding more of something familiar. However, on the other hand, when you do something new (i.e vertical progress) you take the world from n to 1. This is the exact formula Thiel seeks to create in every new enterprise. Theil argues that the champions of tomorrow, will not win by competing in an existing marketplace. Instead, they escape competition altogether, because their business is brand new and that is the recipe for success.

2) Success comes from monopoly not competition

The problem with competition is that your own success is constantly dependant on your competitors. You have to fight hard to survive and keep up to date. If you offer affordable products, with low margins, then you probably can’t focus on properly renumerating your employees. You have to focus on every saving every efficiency. It’s a constant battle.

A monopoly like Google, for example, is different. As it doesn’t have to worry about competing with anyone, it has wider latitude to care about its workers, its products, and its wider social impact. Google is the ideal kind of business that is successful enough to take ethics seriously without jeopardizing its own existence. It’s not just great for marketing but great for all of those involved – employees and employers, alike. In business, money is either an important thing or it is everything. Monopolists can afford to think about things other than making money; non-monopolists can’t.

In Theil’s view competition forces businesses to be so focused on the present margins that it can’t possibly plan for a long-term future. The only one thing that can allow a business to transcend the daily savage struggle for survival is monopoly profits.

3) Competition closes our creativity

Theil argues that people can be so obsessed with competition, that they focus on what has worked in the past in an unhealthy manner, without searching for future opportunities. Businesses start to rely on competitors for their own advancement, meaning they lose sight of their own purpose and why the business was created in the first place.

Creative monopolists, however, never lose sight of their original business purpose. Their success is defined by the value they are constantly adding to their market. They give customers more choice by adding entirely new categories of benefits to the world. Creative monopolies aren’t just good for the rest of society; they’re powerful engines for making the world a better place.

4) Slow and steady can win the innovation race

Many think that to win at innovation you’ve got to be the first entrant to the market. this can be true in some cases, and if it’s done well you can capture significant market share while competitors scramble to get started. However, Theil argues that moving first is a tactic, not a goal. What really matters is creating consistent cash flows in the future, so being the first mover doesn’t give any benefits if someone else can come along and unseat you. It’s much better to be the last mover – that is, to make the last great development, in a specific market and enjoy years or even decades of monopoly profits – because you have done it the best way possible.

Zero to One is full of counterintuitive insights that will help your thinking and build the foundations for a world-changing enterprise. These are just the top four insights we believe to be the most monumental, however, the book has plenty more.


A set of principles for building your future


What are your guiding principles? When you truly take ownership of what matters to you, you create a set of principles that you live by. You will lead with your guiding principles, in everything you do, why? Because you are creating your own reality.

Your guiding principles will carry you over rough patches and you won’t doubt your direction. It’s a set of rules that you define, allowing you to reach your predetermined goals. How to define your set of principles? Well, that’s up to you but here is a six-point guide which should point you in the right direction:

1. Get clear, be organized

An organized mind is a clear mind. Write down your overriding objectives in life. The blue sky visions. Then put these at the top of your to-do lists and write the steps you need to get there. Not only does this cut unnecessary tasks from your life but it gives you the clarity you need to stay close to your path.

2. Be disciplined

Every day try to do at least one thing you’ve been avoiding. A quote that I fail to forget is by Jim Rohn “There are two types of pain you will go through in life–the pain of discipline and the pain of regret.” Each moment you can decide which you would rather experience.

3. Be optimistic

Don’t let your past mistakes or failures shape your future. Be self-aware of any negative baggage you are holding onto as this will only bring you down. Why not aim high? See life in a positive way and you will be rewarded. Your past does not reflect your future.

4. Be thirsty for knowledge

If you really want to be at the top of your game you need to know all there is to know about your field. This can happen by reading two articles or one research paper, about your industry, every day. Imagine how knowledgeable you could be in just 12 months of this practice? Importantly, after a few months, you will really start to sense patterns in your industry – this will allow you to eventually start making realistic predictions about where your market is headed.

5. Embrace others

Networking not only creates potential clients but also increases your understanding of the businesses field in which you operate. Get to know the key people in your area. Never speak badly about others. Embrace new opinions and insights – maybe even make friends. Not all of our learning can be from books. Don’t underestimate the importance of first-hand accounts, from key industry players on their experiences in the field.

6. Be Tough

Demand only the highest and best standards of everyone you surround yourself with. This includes setting, demanding and being accountable for high standards yourself. Remember that an organization is only as good as its leader. A great leader is tough, consistent in following his/her rules of success. Never let your standards slide and always do your best work. Words for leaders to live by.


Small changes to make a big difference to your work-life-balance


Work-life-balance is a lured after concept, desired by most working parents (and workers). Numerous surveys show that parents are eager to make changes allowing them to work flexible hours. The priority for many working families has now shifted from payment to flexibility. In reality, getting the balance right is difficult. UK employees work longer hours than anyone else in Europe so trying to find time outside of work, for family time is inherently tricky. Irrespective of whether you intend to discuss work place flexibility with your employer, or not, there are a few tweaks small you can make to your routine that can give a big difference to you and your family.

Five changes to your routine to boost your work-life-balance

1) Come home relaxed

Easier said than done after a hard day at the office but if you need to take 10 minutes to shower and change before you can sit down and relax with your family then you should do that. Children (and partners) can pick up on moods and will sense your unhappiness with the family routine if you come home and feel burdened by more responsibilities. However, if you’re relaxed when you come home than your family is likely to be more relaxed too. Regardless of how much time they get to spend with you in the evening its quality over quantity, every time.

2) Try to share something with your family every evening

The easiest thing to share would be a meal together however, understandably you might not be able to make dinner every night. If it’s late and they’ve already eaten try enjoying a light snack with your children and a chat before bed. You can also try to read a short article/story or watch something together every night. Every evening may be a hard commitment to keep but that constant routine in the evening can become one of the most enjoyable parts of your families weekly routine.

3) Enjoy the bedtime routine

Bathtime, storytime or both if you can. This will be a good time to relax with your children. Your children don’t need full on entertainment but just having you next to them whilst they play in the bath will make them feel like they have spent time with you. Simply just being physically next to the ones you love can be enough.

4) Make one night your special night

Have one night a week, game night, movie night or pizza night. Do whatever the kids enjoy. Just mark one night a week that everyone can look forward to having together. Your family will love to know that there is one night when everything stops, just for them. You will look forward to this occasion every week too.

5) Be present

Make sure that you are fully present for the precious time that you spend with your loved ones. Unplugging, if you can, is an excellent way to properly unwind. Technology notifications are incredibly distracting and can pull you into a sphere of unwanted stress. Try to stay focused on what’s important, when you’re with your family and avoid distractions.

6)  Start small and build up

Don’t try to overhaul your routine in one week, it won’t work. The best way to make healthy habits for you and your family is to make small incremental changes and then build upon the ones that suit your family lifestyle most. Embracing new things not only adds excitement to your family routine but it keeps spirits high.

Why we all need to know about the six pillars of self-esteem


Nathaniel Branden, the leading self-esteem psychologist, neatly wraps up what he defines as the foundations of self-esteem in his best selling book, The Six Pillars of Self-Esteem. 

Self-esteem is not just about how to become successful in the business world or ace networking. Self-esteem is one of the most important parts of living a fulfilled and happy life. Regardless of your material achievements or assets, if your mind is unfulfilled, you can never feel happiness.

Branden explains how there are two limbs of self-esteem. First, there is self-efficacy, which describes the basic confidence telling us that we can “handle” certain situations. The second part of self-esteem is self-respect. This is a sense of being worthy of happiness and joy. The second limb is the most interesting as it is often overlooked in our confidence pursuits.

The six pillars of self-esteem

Live consciously

Self-awareness is always the first step to improvement. When we start to become aware of our thoughts and behavior we can asses our actions. The best way to understand if our self-esteem (or lack of), is influencing our actions is to asses whether our decisions are fact-based or emotions based. For example, am I deciding to not speaking at this meeting because I feel insecure or because I have nothing valuable to add? You must then correct your behavior if necessary.


This is closely linked to self-respect. Whilst we might not be able to “choose” to be self-confident for factual reasons, such as lack of experience, we can “choose” to accept ourselves. Instead of berating ourselves for not having the high stands we want, we can choose to value ourselves and treat ourselves with respect. Accepting is not judging or disliking. Accepting does not mean we are stuck in a situation, in fact, the contrary, it means we are respecting our journey to success.

Acceptance creates the important space we need to grow and self-develop. If we allow ourselves to be who we truly are, we don’t seek the approval of others. At this moment, it’s okay to just be us. We acknowledge the important fact that it can be changed in the future but right now accepting ourselves is the most important part.


If we want self-esteem, we have to stop seeing ourselves as victims. Our future is in our hands. Until we acknowledge that we control our own reality we won’t be motivated to work on our self-esteem – because it greatly influences how we enjoy our lives. Nobody else can give us what we internally need to be fulfilled, this mindset can lead to misery. Other people only have as much control over us as we give them. “Concentrate on what is in your circle of influence and neglect what lies outside of it” are words to live by. Things inside our circle of influence include our response to situations, the way we self-care and how we try to self-develop.


Self-assertiveness is a skewed concept from assertiveness, in that it is not about negotiating and gaining, it is more about owning who we are and demanding what we deserve as a person. “Honor your needs and wants. Live and express your values“.

Live purposefully

Live with a goal in mind. Aimless wander leads to incoherence and feelings of a lack of purpose in life. When we live with a goal in mind, we don’t waste time on things irrelevant to our wants. Instead, we can be efficient high-achievers always striving for the prize.

Furthermore, it’s important to choose a specific goal, not just “I will do my best”.

Give it metrics, numbers, times and a finishing date. It is important to be able to measure your progress. Only by making the progress measurable will we be able to tracks results and adjust our actions accordingly.

Personal Integrity

Two key quotes from this book perfectly encapsulate this pillar “Always make sure that your behaviors are congruent to your values”, and “be honest, as everything else is disrespectful to yourself.”

When our behavior is in line with our values, we gain more self-esteem as we can rely on ourselves to take care of our needs and wants. We stop doubting ourselves and start leading ourselves. This might lead to situations where we face the aversion of others but so long as we are true to ourselves and act authentically to our values we can be sure to lead a happy and fulfilled life.


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