Exposing the Sales Gap

Download our State of the Nation report summarising our consultation with leaders from global law firms as well as C-suite/GC buyers of legal services on the challenges faced by law firms in achieving growth, and the part sales capability and confidence amongst partners plays in this.

Business Development – Browne Jacobson

In the ultra-competitive world of legal practice, business development skills are in high demand but often short supply.

Our six-month programme for a leading global firm directly became an award-winner after it helped fee earners win work 25 times the value of our engagement.

Confidence, time and clear structure are prerequisites for successful legal BD, all of which we put into action. The direct return on investment was driven by a series of behavioural metrics that came from the participants over the six-month period:

Almost 200

networking events attended.

Follow-ups for

new opportunities

more than doubled.

A 50% win

rate over the six month period

Follow-ups for

Increased confidence

and competence ratings reported from an internal survey

Legal industry

for best law firm and partner collaboration

Did we mention the

ROI was 25x

the cost of the programme?

This website uses cookies to ensure you get the best experience on our website. By continuing to browse on this website, you accept the use of cookies.