The Point of No Return and how it will change your life


Organisational psychologist Benjamin, P Hardy, collated some very interesting research into achieving business goals. Specifically, he wanted to find out the magic psychological formula behind goal setting and achieving. Why can some professionals bee-line and slam dunk their target, whereas others fall behind. What intentional behaviour do “goal-achievers” apply, that their less successful colleagues, do not.

The Point of No Return

The point of no return defines the moment that it becomes easier to move toward your goals than to avoid them.

When defined like this, the point of no return, makes goal achieving look easy.

But, getting to the point of no return is no walk in the park. It can only be reached when pursuing your goal becomes your only option. Fight or flight mode is enacted and you are either the warrior or the wimp.

The point of no return is make or break and that my friend is what it takes to reach big goals.

How Individuals Reach The Point of No Return

As explained above you know you have reached the point of no return when you goal is your only option.

This point appears typically after intensive personal investment, which forces you to move forward out of compulsion.

Once invested to the point that you must move forward you stride towards your goal like a bull. You are certain about what you need to do. Any collateral damage is worth it. You just need to get to that goal post. You’ve already signed the “internal contract” and now you need to make good on that contract.

Theres several psychological reasons why you need to make good on that internal contract;

  • To avoid losing face (in western culture this is less important)
  • You truly want to achieve a particular goal, and you’ve now created external conditions that will eventuate in a self-fulfilling prophecy
  • To justify your investment
  • To be consistent with the behaviors you’ve performed (your identity follows your behaviour, not the other way around)

Entrepreneurs and The Point of No Return

The most influential part of Hardy’s research is this – when interviewed, the primary difference between actual successful entrepreneurs and wannabe successful entrepreneurs, is that successful entrepreneurs have had The Point of No Return, experience, whereas the wannabes haven’t created such experiences.

Once you’ve reached your point of no return, you get tunnel vision for your goal. You’re focused more than ever, maybe even slightly obsessed. Your behaviour, and thus identity, change.

You’ve removed anything in your environment that could get in the way of your goal. You are in fight mode.

You’re the warrior.




Author: Leila Mezoughi

Leila is PCA’s Head Editor and Researcher. She holds a 1st class Law with Business degree and became a published author at 25. Former crime investigator turned business journalist. On a mission to show businesses that presenteeism is a thing of the past. Everything seems impossible until it’s done. Typically found working from a white beach in South-East Asia embracing rapidly changing technology.

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The Point of No Return and how it will change your life - PCA LAW